Influencer Marketing
We discover, manage and work with high end influencers to make sure that your brand reaches millions of passionate and socially engaged audiences.
Influencers are people who work in the space of creating original content and usually possess a “n” number of followers and have an online frame.
Leveraging these Influencers and tapping into their already existing audience set is a part of Influencer Marketing.
Influencer marketing often goes hand-in-hand with two other forms of marketing: social-media marketing and content marketing. Most influencer campaigns have some sort of social-media component, whereby influencers are expected to spread the word through their personal social channels. Many influencer campaigns also carry a content element in which either you create content for the influencers, or they create the content themselves.
Problems With Influencer Marketing
1. Too Many Generic Influencers Present Online
You are a Chinese restaurant brand but all you can find are generic Food Bloggers, some of them who normally don’t post much about chinese cuisine. Some have a large following of north Indian food lovers who do not like chinese but you do not know that. This makes influencer discovery a tedious task to perform!
2. Unable to determine actual influence metrics due to fake followers and fake post likes
Common Scenario: 70K following, demanding 15k per post! but no engagement. Influencers promote posts to get huge number of likes and buy followers through bots. Collaborating with such people is just pure waste of money since they are fake and do not contribute to actual marketing awareness.
3. Discovering trending topics, relevant audience and ideas is difficult.
Instagram is highly personalized and does not let you “discover” or
“find” content by itself. Also, discovering each day is difficult and time consuming.
4. Measuring Return on Investment for Influencer Campaigns
Is my campaign really giving me orders? Is this just chatter or will it ever result in monetary gain for my business?
We’re here to help brands and businesses to marketize their products/ services in the new digital world, providing extra exposure using internet-based active Influencers, mega bloggers and media sources.
At Online Reputation Manage, we have our Patented Software that helps brands monitor customer centric insights and discover the customer needs and buying trends. It shows what features they prefer and what additional features they are looking for. This platform also monitors Brand Reputation by keeping a tab on all online mentions with sentiment analysis.
You would not miss a single mention of your brand on any online platforms. We exhaustively search the web for any mention of your brand to help you truly monitor your reputation online.
We discover, manage and work with high end Influencers to make sure that your brand reaches millions of passionate and socially engaged audiences. Making sure that the brand also reaches new customers through positive and constant promotion from Influencers.
All of this is done organically, ensuring that the audience remains open to the endorsements and are more likely to indulge with your brand.
