It is common knowledge that to build a solid online business, you need to have a wonderful website. But what people forget is that a good website is good for nothing if it doesn’t rank well on the search engine result page or the SERP.
A website needs to be search engine optimized (SEO) to get a better ranking. Search engine optimization involves many different tips and tricks to make your website accessible to more people, and you would be surprised to know it is quite simple.
Though there are many ways to search engine optimize your website, in today’s blog we are going to cover 5 SEO friendly practices for Google that can get your website at the top of the result page. For more SEO tips and blogs, check out onlinereputationmanage.com
Though to be upfront, the following practices might work for the Google search engine, but not for alternative search engines like Bing, Yahoo, and duckduckgo.
Get A Hold Of Your Competitor
The first and foremost thing to do when it comes to getting a good Google search engine result is to have a good idea of your competition. Develop primary keywords for your website and have them run down through Google. This will help you have a look at the websites that are in your market.
The websites that share the same primary, as well as long-tailed keywords, are your competitors. You have to note their rankings, posts they have published, and their website to determine what you are up against. You can use many tools to analyze your competitor’s website, some of which will be mentioned below.
Though it is tough to win a market share right off the bat, a solid start is always required, and a solid start in search engine optimizing your business is to take note of your rivals. Research suggests that it takes 4 to 5 months to get the first ranking in Google’s SERP through publishing SEO friendly content on your website.
Tools To Study Your Competitor:
Keywords: Neil Patel’s Ubersuggest
Analytics: Google Adwords
Start With Your Homepage
Your homepage is undoubtedly the most important page of your website. If you have a unique business name, then your homepage is the one that will get the most visits by potential customers so it needs to be a hit of the park. Even if your website gets most of its traffic from affiliate marketing or clicks from published content, the homepage is what drives the site. It should present all options neatly but more importantly, attractively.
Your homepage should have assortments of all sorts accessible for the consumer and should be properly linked to each subsidiary page. A homepage should necessarily have all primary as well as the major long-tailed keywords linked to it in an SEO friendly manner. It should not be a cocktail of keywords, but just should be a good presentation of your entire business. Your homepage should be built for the consumer first as that is the practice that is being promoted by Google in recent years.
Focus On Your Meta Description
When you search a keyword on Google, the results that show up have a description below the URL. This description is called the Meta Description. It can be properly formed by editing the HTML source code of your website, but if you are using a CMS (content managing system) like WordPress, then there is an option of editing your Meta Description built into the platform itself. You can also get various plugins that can help you with Meta Description and many other SEO friendly practices.
In addition to Meta Description, you can also add Meta keywords for your website that will help it rank better. But these will only help your SERP ranking in search engines other than Google as Google recently stopped using meta keywords for its SERP. We will expand on Meta keywords in the following post on how to increase SERP ranking for other search engines.
Titles Are Very Important
The title tag of your post is what pops up on Google’s search engine result page. It is the first impression a user has for your website and by the title, he/she decides whether to click on your link or not. A perfect title tag should be between 40 to 60 characters including white spaces and should have a focus keyword in it. If the length exceeds 60 characters then the search result will show an incomplete title tag which can drastically reduce the click-through rate of a subsidiary page. That’s why a title tag is very important. It gets potential customers to click your link and browse through your website. A good title is essential for getting a solid click-through rate on Google’s search engine result page.
Get It Done By Professionals
To get the top rank in Google’s SERP, one would require 4-5 months of publishing SEO friendly content regularly in a long-tailed keyword with low to medium competition. For a primary keyword, it would take 6 months to 1 year to get the top rank on Google if the keyword has medium to high popularity. If you can go through the ordeal alone, then that’s great. But we would recommend getting professionals.
Onlinereputationmanage are market leaders in producing top results for Google as well as alternative search engines. We are the best SEO company for businesses and individuals and have over three hundred happy clients. Onlinereputationmanage.com is well versed and updated on all SEO practices and we know how to get a top Google SERP ranking for our customers efficiently.
Our search engine optimization is top of the line and we have numbers that prove our skills. With a 98% success rate, online reputation management gets its customers the Google SERP they deserve. To check out more of the features we can provide for you and your business follow us on our socials: