5 Link Building Outreach Email Templates You Can Try in 2020
Which link building outreach emails actually get replies? The five templates below: the reasonable approach, the polite approach, the "I am not a bootlicker" approach, the direct but comprehensive approach, and the direct approach. Each one has worked for businesses and companies ranging from small to large, and each is shown as a ready-to-copy screenshot further down this page.
Link building is one of the most important SEO ranking factors. With a healthy amount of high-quality backlinks from sites that have high DA and PA, a site can jump ranks easily. Link building takes time, but the time spent on it is worth it.
There are a lot of different ways to build links. One proven method is to create content on a similar topic to your competitors, research who is linking to that particular piece of content, and reach out to those linking sites with your own piece and an offer to collaborate. That outreach email is where most campaigns are won or lost, which is why the wording of the templates below matters so much.
Which outreach approach should you use?
Five tested templates, shown exactly as they were sent. Pick the one that matches your relationship with the site you are pitching, then adapt the wording to your own content.
1. The Reasonable Approach
A measured, value-first pitch. Use the wording in the screenshot when you want to lead with why the link genuinely helps their readers.
2. The Polite Approach
A courteous, low-pressure ask. Use the wording in the screenshot when you are reaching a site for the first time and want to keep the tone warm.
3. The "I am not a bootlicker" Approach
A candid pitch that skips the flattery entirely. Use the wording in the screenshot for editors who see hollow compliments every day.
4. The Direct But Comprehensive Approach
A straight ask backed by full context on the content you are offering. Use the wording in the screenshot when the recipient will want detail before linking.
5. The Direct Approach
The shortest pitch of the five. Use the wording in the screenshot when your content speaks for itself and the recipient values brevity.
What should you check before you hit send?
Whichever template you choose, a few points decide whether your mail earns a reply or lands in the trash folder:
- Keep the headlines short and sweet.
- Do a proof-reading pass. Ask someone else to read the mail before you hit send to the receiver; a third person's perspective can make a lot of difference.
- Check for grammatical errors. Use Grammarly or MS Word to find and correct any grammatical error.
- Edit again and again until it is perfect.
- Be economic with your words. The reader is probably busy doing something else, so he or she will have a short amount of attention span. Use it well.
- Don't fake flattery. Compliment only if you genuinely found something interesting, because it is very easy to tell when compliments are fake and bogus.
- Do follow-ups, but take at least 2 to 3 days before sending a follow-up mail.
Online Reputation Manage offers the best SEO service in India. Our experts take care of on-page SEO and off-page SEO end to end, including the kind of link building outreach covered above, so your rankings grow while you focus on running your business.