Topic
Link Removal
Removing a link from Google has two routes: get the publisher to take the page down, or get Google to delist it on legal or policy grounds. The articles here cover both, including news articles, defamatory content in India, and suppression when neither route works.
Online Reputation Management
Techniques to Improve Online Reputation
Four techniques do most of the work in online reputation management: reply with empathy, stay vigilant on social media, invest in your front line, and hire a specialist agency when the workload outgrows your team.
Read more →
Online Reputation Management
What Is More Important: Character Or Personality
Personality is what you seem to be; character is who you actually are. Why character is the more important of the two, and how it decides the reputation people find when they search your name.
Read more →
Online Reputation Management
How to Handle Negative Reviews
Respond fast, take the issue offline, fix the problem, then ask for the review to be updated or taken down. The full playbook for handling negative reviews.
Read more →
Online Reputation Management
Benefits Of Online Reputation Management
A good online reputation earns customer trust, buries negative publicity, markets your brand for you, and even attracts better employees. The five benefits that matter most, explained.
Read more →