Topic
Brand Reputation Management
Brand reputation is now set in three places at once: Google reviews, search results and AI assistants. These articles cover each one, from removing negative reviews and dealing with name plus scam searches to changing what ChatGPT and Google AI Overviews say about your company.
Online Reputation Management
How to Check What ChatGPT, Gemini and Perplexity Say About Your Company
A self-check you can run in an hour: the prompt set, the five assistants and the modes to run them in, what to record, and how fast each surface changes once a source changes.
Read more →
Online Reputation Management
Why Does Google AI Overview Show Negative Reviews About My Business?
The AI Overview is assembled live from the pages ranking for your query and the entity records Google holds about you. If reviews and complaint threads rank, the overview repeats them. How to change what feeds it.
Read more →
Online Reputation Management
Why Is ChatGPT Saying Negative Things About My Company?
ChatGPT summarises whatever is loudest about your company: a complaints thread, a stale article, a run of bad reviews. Here is why the answer goes negative, why incorrect claims persist, and how it gets fixed.
Read more →
Online Reputation Management
What Sources Does ChatGPT Trust When Answering Questions About a Brand
ChatGPT has no opinion of its own. It assembles one from search results, Reddit threads, review sites, news coverage and entity records. Here is how each source is weighed and why that matters for your brand.
Read more →
Online Reputation Management
How to Change What ChatGPT Says About Your Brand
You cannot edit ChatGPT, but you can change the evidence it writes from. A six-step method: audit, trace, remove, outrank, publish machine-readable facts, and monitor for drift.
Read more →Online Reputation Management
What to Do When Someone Searches Your Name Plus Scam on Google
Prospects type your name plus scam before they buy, hire or invest. The results are usually a complaint thread, an autocomplete suggestion and a forum question. Here is what ranks, why, and how to change it.
Read more →
Online Reputation Management
Tips And Tricks To Promote And Improve Your Online Presence
A strong online presence is built on an active social media channel, video content, a well designed website, and a clean search result. Here is how to build each one, and when to hand it to professionals.
Read more →
Online Reputation Management
Why Personality Reputation Management Matters
Your identity is what you know about yourself. Your reputation is what everyone else has already decided. Why personality reputation management matters, and the six factors that shape how you appear online.
Read more →
Online Reputation Management
5 Link Building Outreach Email Templates You Can Try in 2020
The five outreach email templates that actually earn backlinks, from the reasonable approach to the direct pitch, plus the pre-send checklist that keeps replies coming.
Read more →
Online Reputation Management
Top 3 Factors That Affect Your Online Reputation
Customer reviews, social media and your online existence decide what a buyer thinks of you before they ever speak to you. Here is how each factor works and what to fix first.
Read more →